case studies
B2B Growth Marketing
Challenge
B2B drinkware customization company needed to build scalable lead generation system and establish market presence in competitive industry.
Strategy
Developed integrated growth marketing approach combining content marketing, HubSpot automation, and targeted paid campaigns.
Execution
- •Overhauled Company Product Catalog
- •Built HubSpot nurture sales sequences
- •Created B2B content strategy targeting high value markets
- •Developed optimized landing pages tailored to match high performing creatives
- •Launched and optimized targeted LinkedIn, Google Ads, Meta campaigns
- •Designed trade show marketing materials and follow-up systems
Results
Increase in qualified leads YoY
Reduced cost per acquisition
Email list growth with B2B prospects
New B2B revenue in 12 months
Strategic Impact
Positioned brand as premium B2B partner in new market spaces, opening new revenue streams and establishing sustainable growth foundation.
DTC E-commerce Growth
Challenge
Specialty syrup brand struggling with customer acquisition costs and seasonal revenue fluctuations in competitive DTC market.
Strategy
Implemented full-funnel marketing approach with an emphasis on in-market content generation while focusing on customer lifetime value optimization and brand differentiation.
Execution
- •Developed budget-friendly content strategy system
- •Launched Meta and TikTok ad campaigns with UGC content generating 4.5 ROAS
- •Built automated email marketing sequences (welcome, cart abandonment, retention)
- •Created seasonal product bundling strategy
- •Developed influencer partnership program with coffee creators
Results
Increase in monthly recurring revenue over 2 years
Improved customer lifetime value
ROAS on paid social campaigns
Strategic Impact
Transformed business into year-round revenue engine with predictable growth metrics and strong unit economics.
Strategic Positioning
Challenge
An established public affairs and strategic communications firm needed to sharpen its narrative in a crowded policy & advocacy space. The objective was to distinguish the client's voice, deepen trust among stakeholders (policymakers, media, NGOs, institutional funders), and drive inbound interest.
Strategy
Craft a messaging and content architecture that connected the firm's institutional credibility, data-forward insight, and culture-shaping perspective into a distinctive brand voice. Elevate thought leadership as a lead magnet and reputation-builder.
Execution
- •Built founder/partner-led content programs (articles, opinion pieces, media commentary) to articulate the firm's positioning
- •Created editorial calendars mapping content themes
Results
Delivered strong organic reach and engagement in niche policy, social impact, and institutional audiences
Strengthened the client's reputation as a "go-to" voice in policy strategy and advocacy discourse